This project focused on creating content around the equipment Van Rysel supplies to the Decathlon CMA CGM team. Filming took place during the Tour Auvergne-Rhône-Alpes, with the material released during the Tour de France itself, a timing that considerably simplified the logistics.

The goal was to stand out, both technically and aesthetically, from what’s usually produced around WorldTour equipment content. It’s an approach that proved itself with the Van Rysel Roubaix team, and one I carried into this project.