Road to Pontevedra is a three-episode series following Tom Richard’s preparation for the WTCS Grand Final. The goal was to go deeper than a race recap and show what the build-up really looks like, including all the sacrifices it takes. Each episode runs between 2 and 4 minutes on Instagram.

This project was a pilot, for Tom as much as for me. We wanted to see what this kind of format can bring to an athlete and to their sponsors. It was also a chance for me to take more time to tell a story, instead of focusing only on fast content for social media.