For this project I handled everything from start to finish: concept, organisation, filming and editing. The goal was to show that the Speedchaser’s photochromic lens could perform equally well at night and under full summer sun, while highlighting the lens itself, a red tint that’s rare to see on a photochromic model. It was also a chance to bring some of the visual language I usually use on social media into an ad format, POV shots in particular, adapted to a more commercial context.

Filming took place on the Corniche d’Or, the coastal road linking Saint-Raphaël to Théoule-sur-Mer, right in my home training roads. The videos were used across Bollé’s social channels, with the photos also featured on their website