Van Rysel

2026 training camp with Van Rysel Roubaix

Client: Van Rysel & Van Rysel Roubaix

Agency: Brioche

Duration: 3 days

Scope: Content creation for collaborative social posts

Role: On-site creative direction and production

I spent three days producing high-quality, performance-focused photo and video content for Van Rysel and the Van Rysel Roubaix team.

 

This project was built around a clear objective: translating on-road performance and team identity into strong, efficient social content. I adapted my creative approach to Van Rysel Roubaix’s distinct visual language.

 

Adding photography alongside video allowed for a more complete and versatile content package.

 

Delivered:

8 videos, progressively published on Instagram.

ASMR video (+1,6M views)

SpeedRamp video (+200k views)

Poetry in motion (+260k views)

Sprint BTS (+1,2M views)

Bonus: iPhone footage (+700k views)

Pictures

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