Scope: Content creation for collaborative social posts
Role: On-site creative direction and production
I spent three days producing high-quality, performance-focused photo and video content for Van Rysel and the Van Rysel Roubaix team.
This project was built around a clear objective: translating on-road performance and team identity into strong, efficient social content. I adapted my creative approach to Van Rysel Roubaix’s distinct visual language.
Adding photography alongside video allowed for a more complete and versatile content package.