Van Rysel Roubaix

Race Day

Client: Van Rysel Roubaix

Duration: 1 day

Scope: Live content creation test during race

Role: On-site creative direction and production

I spent one race day embedded with the team to test the possibility of publishing content in near real time during competition. The goal was to capture the intensity of race day and translate it instantly into strong, brand-aligned social content.

 

All the videos presented here were filmed, edited, and posted on Instagram Stories just moments after being shot, directly from the race environment.

Before the race

During the race

After the race

Pictures

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