The objective was clear: deliver simple, efficient daily formats. Before, during and after each stage, alongside an end-of-day recap.

All content was produced in collaboration with the race organization and published almost in real time, sometimes directly from the motorbike while the race was still unfolding.

This workflow allowed Chef de File to stay present in the race narrative with agile, reactive storytelling, built for social media consumption.

Unlike traditional broadcast coverage, this approach focuses less on exhaustiveness and more on aesthetics and proximity.

The result: unique, immersive visuals that complement TV production by offering a more intimate, cinematic and brand-oriented perspective of the race.