During Paulin’s first race weekend as a professional triathlete, I followed him at the 70.3 Aix-en-Provence to create a series of short vlog-style videos for his Instagram.

Beyond the race itself, this project had a personal dimension. We grew up racing on the same events in northern France, making this collaboration a natural continuation of a long-shared path in the sport. The goal was to test a more narrative, behind-the-scenes format with his community, capturing the reality of a first pro race weekend.

The response quickly confirmed the approach: the content resonated strongly with his audience, validating the relevance of this format and opening the door to further storytelling-driven projects.