Tour de France 2025
For Škoda We Love Cycling
Client: Škoda We Love Cycling
Agency: Brioche
Role: On-site content creator
Duration: 4 weeks
Scope: Daily content showing the behind the scenes of Le Tour
In July 2025, I covered the Tour de France as a videographer alongside Brioche for Škoda We Love Cycling.
Working as a creative duo with Florent, we captured daily behind-the-scenes moments, team dynamics, and all the energy that makes the Tour de France iconic.
Across the Tour, Brioche generated over 34 million impressions for Škoda We Love Cycling France, including 8 million from the duo content we produced with Florent.
Final video – wrapping up our Tour
Collaboration video with Team Groupama-FDJ
Inside the Tour de France caravan
TT warm-up with Arnaud Démare