Tour de France 2025

For Škoda We Love Cycling

Client: Škoda We Love Cycling

Agency: Brioche

Role: On-site content creator

Duration: 4 weeks

Scope: Daily content showing the behind the scenes of Le Tour

In July 2025, I covered the Tour de France as a videographer alongside Brioche for Škoda We Love Cycling.

Working as a creative duo with Florent, we captured daily behind-the-scenes moments, team dynamics, and all the energy that makes the Tour de France iconic.

 

Across the Tour, Brioche generated over 34 million impressions for Škoda We Love Cycling France, including 8 million from the duo content we produced with Florent.

Final video – wrapping up our Tour

Collaboration video with Team Groupama-FDJ

Inside the Tour de France caravan

TT warm-up with Arnaud Démare