This project was created to announce Team Hexagone’s 2025 season, introducing both the new team outfits and the new race bike.

I led the creative direction and production of the shoot, working closely with the team to build a strong and coherent visual identity around the reveal. Designed to highlight the partnership between Team Hexagone, Matériel Vélo, Pinarello, and Michelin.

The goal was to deliver concise, high-impact visuals that balanced aesthetics with clear communication objectives, supporting both brand visibility and the team’s 2025 positioning across digital platforms.

Produced in a single day and under the very generous January weather of Lyon, the project required flexibility and quick decision-making to adapt to the conditions.