Léonie Périault
Season content creation
Client: Léonie Périault
Role: Strategy, creative direction & production
Duration: 3 days
Scope: Athlete-focused video content for seasonal use
Over three days in Font-Romeu, I worked closely with Léonie to create a series of 15 videos designed to support her communication throughout the season. From strategy to production, the project was built around a clear objective: creating content that feels human, authentic, and fully aligned with who she is as an athlete.
Beyond the work itself, this project carried a personal dimension. Collaborating with an athlete I’ve admired for years, and being welcomed so warmly by her and her support group, created the conditions for genuine, trust-based content. That environment played a key role in capturing moments that feel natural, sincere, and truly representative of Léonie’s personality.
Concept video (600k views, 25k likes)
Multi-trainning video
Swimming video
Cycling video
Running video