For the Summer 2024 collection, I handled both the creative direction and production of the shoot, creating photo and video content designed to support Chef de File’s seasonal communication.

To streamline the production and stay closely aligned with the brand’s environment, I brought my studio setup directly into Chef de File’s premises, combining studio-quality visuals with on-location shooting. The project delivered a strong visual identity for the brand’s online store, along with high-quality assets for social media and summer communication.